In the digital age, verifying identity isn’t enough. You need to verify presence.

This is where biometric liveness detection comes in. It’s no longer just a “nice-to-have” feature; it’s the frontline defense against a new wave of AI-powered fraud. According to the Veriff Fraud Index 2025, the threat landscape is shifting rapidly, and businesses that fail to adapt risk losing both revenue and trust.

The rising tide of AI and deepfake fraud

We are living in an era where fraudsters have access to enterprise-grade technology. The barriers to entry for creating convincing fake identities have crumbled. Generative AI can now produce synthetic faces that look frighteningly real, and “injection attacks” allow bad actors to bypass cameras entirely by feeding pre-recorded videos directly into a data stream.

The data from the Veriff Fraud Index 2025 paints a stark picture of this reality:

• 78.65% of global respondents reported being targeted by deepfake or AI-generated fraud at least once in the past 12 months.
• More than 25% have seen such attacks on at least three occasions.
• 46.05% of consumers are now “very” or “extremely” scared by the potential of AI fraud.

The days of simple phishing emails are giving way to sophisticated biometric attacks. If your identity verification system can match a face to an ID but can’t determine if that face is a live human being present at the moment of capture, your door is wide open to these advanced threats.

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What is Biometric Liveness Detection?

Biometric liveness detection is the technology that answers the critical question: Is this a real person, right now?

It distinguishes between a live human face and a spoofing attempt. Spoofing attempts, often called “presentation attacks,” can take many forms:

• Static images: Holding a photo up to the camera.
• Video replays: Playing a video of the victim on a screen.
• 3D Masks: Wearing a realistic mask to mimic the victim’s face.
• Deepfakes: Using AI to swap faces or generate synthetic video in real-time.

Veriff’s solution utilizes passive liveness detection. Unlike active liveness, which asks users to perform awkward tasks like turning their head or blinking on command (which adds friction and causes drop-offs), passive liveness works invisibly in the background. It analyzes the image capture for subtle cues—like skin texture, micro-movements, and depth—that indicate genuine human presence, ensuring the user is real without ruining their experience.

Consumer demand: Security over convenience

There is a common misconception that adding security layers kills conversion rates. The assumption is that users want the fastest possible sign-up process, regardless of the risks.

However, the Fraud Index 2025 flips this narrative on its head. Consumers are increasingly aware of the dangers of online fraud, and they are demanding that platforms protect them.

• 97% of respondents believe security measures like ID verification and selfies are important when signing up for financial services.
• 75% consider a company’s fraud prevention record before signing up.
• 73.6% are comfortable using facial recognition technology to access accounts.

The data is clear: Trust is the new currency. Users are willing—and even eager—to undergo biometric checks if it means their data and finances are secure. They understand that a platform asking for a selfie isn’t just adding a hurdle; it’s building a fortress around their identity.

A multi-layered approach to security

Relying on a single defense mechanism is risky. Effective fraud prevention requires a multi-layered strategy that combines document verification, biometric analysis, and behavioral insights.

Veriff addresses this through a comprehensive suite of tools designed to catch even the most sophisticated attacks:

1. Presentation attack detection

This is the core of liveness detection. It identifies when a user is trying to fool the camera with physical props like photos, screens, or masks. By analyzing the biometric characteristics of the selfie, the system ensures the subject is physically present.

2. Injection attack prevention

Sophisticated fraudsters often try to bypass the camera hardware entirely, “injecting” fake video streams directly into the verification process. Veriff’s secure software development kits (SDKs) are designed to detect and block these digital manipulations, ensuring the data stream comes from a genuine camera sensor.

3. Cross-linking and behavioral risk

Biometrics don’t exist in a vacuum. Veriff’s CrossLinks technology analyzes data across its global network. It can spot if the same device, IP address, or face has been used in fraudulent attempts across different industries. Even if a deepfake is technically perfect, behavioral patterns—like velocity of sign-ups or device anomalies—can still raise red flags.

The future is secure (If you verify)!

As AI tools become more accessible, the volume and sophistication of fraud will only increase. The Fraud Index 2025 shows a 21% year-on-year increase in online fraud, a trend that shows no signs of slowing down.

For businesses, the message is urgent. Implementing robust biometric liveness detection is not just about compliance or loss prevention; it’s about survival in a digital ecosystem teeming with synthetic identities.

By integrating passive liveness detection, you effectively shut the door on bots, deepfakes, and bad actors, while keeping the door open for legitimate customers. You provide the security your users are demanding without sacrificing the seamless experience they expect.In the battle against AI fraud, knowing who is on your platform is important. Knowing they are real is everything.

The post Is your user real? Why Biometric Liveness is the new standard in fraud prevention appeared first on Veriff.

What is typosquatting?

Typosquatting is a cyberattack in which malicious actors register domain names that are deliberately misspelled or look very similar to legitimate, well-known websites. They rely on human error—a simple typo—to lure unsuspecting visitors to their fraudulent sites.

There are tens of thousands of malicious look-alike domains detected weekly, and large brand domains are among the top targets. 

The purpose is often to:

• Steal sredentials (Phishing): Presenting a fake login page (mimicking the real site’s design) to trick users into entering usernames and passwords.
  
• Distribute malware: Tricking users into downloading malicious files (like viruses or ransomware) or initiating an automatic “drive-by download” simply by visiting the page.
  
• Generate revenue: Monetizing the accidental traffic through excessive ads, pop-ups, or affiliate links.
  
• Brand damage: Hosting derogatory, offensive, or controversial content associated with the legitimate brand.

How to identify typosquatted domains?

Real-world example:

Legitimate: station.veriff.com

Possible typosquats attackers might use:

• station.verirf.com (transposed letters)
• station.verif.com (missing/removed letter)
• station.veriff-login.com (different second-level domain)
• station.veriff.co (different TLD)
• station.vеriff.com (homoglyph — visually similar characters from other alphabets)
• station.verriff.com (double letter)

How to protect yourself

Protecting yourself from typosquatting is about vigilance and smart web habits:

1. Stop, look, and verify the URL: Before clicking a link or, most importantly, entering any login information, always double-check the URL in the address bar. Look for subtle misspellings, swapped letters, or different domain extensions (.net,.co, etc.).
   
2. Use search engines and bookmarks: Instead of manually typing long or familiar URLs, use a trusted search engine to find the site, or better yet, create bookmarks for sites you visit frequently (such as your bank or email).
   
3. Avoid clicking links in suspicious emails/messages: Typosquatted domains are often delivered via phishing emails or texts. If an email link looks suspicious, don’t click it. Manually navigate to the official website instead.
   
4. Look for HTTPS and the padlock: Check that the connection is secure. A legitimate site should have HTTPS at the beginning of the URL and a closed padlock icon in the address bar. However, keep in mind that even malicious sites can sometimes acquire an SSL certificate (which enables HTTPS), so this alone is not a guarantee.
   
5. Use password managers: A good password manager will only auto-fill credentials on the exact, correct domain name, preventing you from accidentally submitting your password on a typosquatted site.
   
6. Use SSO-based logins (Single Sign-On): For corporate or organizational tools, using SSO means you only enter your credentials on a single, official Identity Provider (IdP) page (e.g., Microsoft, Google, Okta, etc.). If you land on a fake typosquatted site, it will attempt to redirect you to its own fake login page. However, an effective SSO solution will immediately redirect you to the correct, official IdP URL, which should be instantly recognizable and secure, stopping credential theft before it starts.

Stay safe online by being detail-oriented! Every character in a web address matters.

About Veriff

Veriff is a global identity verification platform helping businesses build trust online. Our AI-native technology combines automation and human expertise to quickly and accurately verify users worldwide with minimal friction. Trusted by leading companies like Blockchain, Bolt, Deel, Monzo, Starship, Trustpilot, and Webull across finance, marketplaces, mobility, gaming, and other industries. Our trust infrastructure helps businesses stay compliant, prevent fraud, protect users, and scale globally, enabling a safer, more transparent internet for everyone.

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The gig economy is booming, offering flexible work opportunities across industries like ride-sharing, food delivery, and freelance services. However, this growth has also attracted fraudsters, making identity verification (IDV) a critical tool for protecting both businesses and consumers.

The rising tide of fraud: A story of challenges and solutions

Fraud is no longer a distant threat. It’s a growing reality that businesses across industries are grappling with. Between Veriff’s 2024 and 2025 Fraud Reports, the numbers tell a sobering story: a 21% increase in fraudulent activity. Imagine this—1 in every 20 verification attempts in 2024 was fraudulent. For businesses, this isn’t just a statistic; it’s a costly reality, with some organizations losing up to 20% of their revenue annually to fraud.

But the story doesn’t end there. The gig economy, a sector built on flexibility and trust, faces its own unique challenges. Impersonation fraud, for instance, is rampant, accounting over 90% of fraud in the mobility sector, compared to 82% in other industries. Fraudsters exploit vulnerabilities, use fake or stolen identities to infiltrate platforms, launder money, and even orchestrate cyberattacks. Governments are stepping in, with regulations like the UK’s legal requirement for ID checks in the gig economy, but non-compliance comes with steep penalties. The stakes have never been higher.

The role of AI: A new hope in fraud prevention

In this battle against fraud, technology is emerging as a powerful ally. AI and machine learning are no longer optional—they’re essential. In fact, 64% of US fraud professionals already leverage these tools to stay ahead of increasingly sophisticated fraudsters. AI doesn’t just react; it anticipates. It identifies fraud patterns, automates verification processes, and analyzes customer behavior to detect unusual activity. It’s like having a vigilant, tireless detective working around the clock.

For gig economy platforms, AI-driven identity verification (IDV) solutions are proving to be game-changers. These tools offer biometric authentication to ensure users are who they claim to be, detect and block fraud attempts before they cause damage, and streamline operations by automating verification processes.The result? Reduced costs, enhanced security, and a seamless user experience.

Real-world success: How Veriff is making a difference

The impact of AI-powered IDV isn’t just theoretical, it’s transforming businesses in the real world. Take Bolt, for example. Operating in over 45 countries, this mobility platform turned to Veriff’s AI-based IDV to verify drivers quickly and accurately. The result? Reduced fraud and seamless compliance with local regulations.

Then there’s Starship Technologies, a company revolutionizing deliveries with autonomous robots. By integrating Veriff’s real-time IDV, they ensured age-restricted deliveries were verified with precision, boosting customer trust and meeting regulatory requirements.

The path forward

As fraud continues to evolve, so must the solutions to combat it. The gig economy, in particular, stands at a crossroads. With stricter government scrutiny and the ever-present threat of fraud, platforms must embrace advanced technologies like AI-driven IDV to protect their businesses, their users, and their reputations. 

The message is clear: fraud is a formidable adversary, but with the right tools and strategies, it’s a challenge that can be overcome. Veriff’s solutions are leading the charge, proving that innovation and vigilance can turn the tide in this ongoing battle.

What the future holds

As fraud threats evolve, gig economy platforms must adopt advanced IDV solutions to stay ahead. By leveraging AI and biometrics, businesses can protect their platforms, comply with regulations, and build trust with users.

Veriff’s tailored solutions for the gig economy ensure seamless onboarding, robust fraud prevention, and scalable growth, making it the trusted choice for industry leaders.

This blog highlights the critical challenges and solutions for the gig economy, emphasizing the importance of proactive fraud prevention and the transformative power of AI-driven IDV.

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Veriff’s identity verification success is built on one powerful combination: AI expertise and human intelligence. At the intersection of legal frameworks, document forensics, and artificial intelligence, Veriff is redefining what it means to verify identity securely and globally.

The challenge: Identity Verification in the age of AI

Today’s digital world faces a complex truth: verifying who someone truly is has become a Turing-level challenge. With hundreds of document types, evolving fraud techniques, and the rise of AI-generated counterfeits and deepfakes, most ID verification service providers struggle to keep up.

Recent research from Veriff’s Fraud Prevention team highlights how AI-generated fakes are surging, driven by generative AI tools that make synthetic identities easier than ever to create.

Many competitors rely on simple template-matching or image-to-image comparison models. These legacy systems lack the machine learning and deep learning capabilities, AI systems, and multidimensional logic needed to detect synthetic fraud, identify anomalies, and adapt to new attack vectors.

Veriff’s solution: Enhanced document support powered by AI expertise

Veriff approaches document verification through layered intelligence — an interdisciplinary framework known as Enhanced Document Support. At its core lies AI expertise, mathematics, and legal intelligence working together to detect and prevent fraud at scale.

This system combines:

• Large Language Models (LLMs) for context understanding

• Mathematical pattern recognition for structural analysis

• Security architecture mapping for forensic authenticity

• Legal and compliance intelligence for jurisdictional precision

The outcome: a scientifically rigorous, AI-driven verification ecosystem capable of adapting faster than fraudsters innovate in real time.

To explore how AI is transforming global verification strategies, see Harnessing the Transformative Power of AI in Financial Services.

The human side of AI expertise: The document operations team

Behind Veriff’s Enhanced Document Support is the Document Operations team — a highly specialized group of researchers and document scientists. They apply AI expertise alongside human insight to build rules and learning models that guide every verification layer.

Their work includes:

• Creating advanced document validation rules
  
• Studying the security architecture of global IDs
  
• Assessing compatibility and authenticity through legal and cultural frameworks
  
• Conducting forensic-level document analysis
  
  This synergy of human and artificial intelligence builds what we call a security-by-design approach, where every new document specimen strengthens the global verification network.

Thinking like both a government and a fraudster

True AI expertise goes beyond algorithms — it requires mindset. At Veriff, document support operates on two fronts:

• As a regulator: understanding the legal authority behind every government-issued ID.
  
• As a fraud investigator: anticipating the next manipulation technique or digital forgery.
  
  Each verification step is investigative, testing every document element — from metadata to microstructure — to ensure authenticity. It’s where science meets intelligence and AI systems learn to think like humans.
  
  This mindset is also reflected in Veriff’s insights shared during MoneyLIVE London 2025, where digital identity and AI-driven financial services were key topics shaping the industry’s future.

Engineering trust: The physical science behind IDs

Documents aren’t just printed — they’re engineered. From holograms to microprints, every design element carries meaning. Veriff’s AI expertise enables the digital modeling of these physical characteristics, bridging the gap between the physical and digital worlds of identity.

By translating forensic-level document knowledge into machine learning, supervised learning, and unsupervised learning models, Veriff achieves unmatched fraud detection precision.

In the battle against advanced forgeries, Veriff’s approach to real-time deepfake fraud showcases how adaptive AI models can fight back against evolving AI-driven scams.

Becoming an AI-native company

Veriff’s commitment to innovation is anchored in its evolution toward becoming an AI-native company, as shared by CEO Kaarel Kotkas.

This philosophy extends beyond technology — it’s about embedding AI thinking into every layer of product development, operations, and decision-making.

At the Web Summit Rio, Kaarel highlighted how responsible AI integration is reshaping digital identity globally, emphasizing the importance of trust and transparency in every interaction.

Kaarel’s broader thought leadership reinforces this commitment:

• In Sifted, he discussed how founders can use AI tools effectively and ethically.
  
• In Unite.AI, he explored Veriff’s role in advancing secure AI adoption.
  
• And in Forbes Tech Council, he shared strategies for safe and efficient AI system data sharing, highlighting Veriff’s leadership in responsible data practices.

Merging AI expertise and human intelligence

Veriff’s Enhanced Document Support exemplifies the synergy between AI expertise and human judgment. AI tools and AI agents analyze patterns, detect anomalies, and scale fraud detection, while human experts interpret context, law, and cultural nuances. Together, they create a resilient verification ecosystem that is adaptive, intelligent, and exponentially effective — demonstrating the power of reinforcement learning, natural language processing, and AI development in practice.

How Veriff helped Bancoli fast-track a secure KYC system for global payments

Veriff’s identity verification success stems from the powerful synergy between AI expertise and human intelligence. In an era where generative AI and synthetic identities challenge traditional verification, Veriff stands apart through its Enhanced Document Support — a layered system uniting large language models, mathematical forensics, and legal intelligence to authenticate documents at scale. Backed by a specialized Document Operations team, Veriff blends human insight with machine precision to think like both regulators and fraudsters, creating a truly adaptive defense against emerging threats. This “AI-native” philosophy, championed by CEO Kaarel Kotkas, is redefining how the world verifies identity — merging science, law, and artificial intelligence into a transparent, trustworthy ecosystem that evolves faster than fraud.

The future of document intelligence

At Veriff, AI expertise is not just a tool — it’s a philosophy. By integrating legal, technical, mathematical, and forensic perspectives into one cohesive framework, Veriff sets a new global standard for document verification.

“In the world of democratized AI, it is paramount to provide end users with full control of their data and transparency around how and why it is used. Businesses can build customer confidence by integrating trust and security into the verification experience. To trust, you must verify the source. This strategy ultimately removes friction from information sharing while protecting people’s privacy.”

Kaarel Kotkas Founder and CEO Veriff

This vision captures Veriff’s commitment to transparency, data integrity, and responsible AI systems. It’s a multidimensional approach that simplifies complexity into clarity, securing identities with precision and trust — while explaining AI in a way that fosters transparency, reliability, and innovation.

For more on Veriff’s AI-driven fight against identity fraud, see the latest report on AI-generated fakes and fraud trends.

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The Federal Deposit Insurance Corporation (FDIC) has issued a significant update to its supervisory approach, clarifying the use of pre-populated (pre-filled) customer information for Customer Identification Program (CIP) requirements. This guidance directly impacts how banks leverage digital tools to simplify account opening, while underlining an important responsibility: ensuring the person behind the data is legitimate to protect against fraud.

Balancing user experience and security

Pre-filled forms are a hallmark of a streamlined digital journey. With this FDIC update, financial institutions can reduce friction for individuals, making it easier and faster for a customer to open a new account without repeatedly entering the same information. The guidance acknowledges the realities of modern banking, where leveraging data from existing relationships and trusted third-party sources can enhance convenience.

However, less friction cannot mean less vigilance. The FDIC is clear that using pre-filled data is only compliant when banks have robust measures in place to ensure that the right person is providing and verifying their information. Preventing identity fraud, account takeover, and other forms of financial crime remains paramount.

The new approach: What’s allowed, what’s required

What financial institutions can do

• Pre-populate account forms with information drawn from previous interactions, affiliate organizations, vendors, or other trusted sources.
• Reduce manual data entry for returning customers, fostering a better user experience, and potentially increasing conversion rates.

What financial institutions must ensure

• Customer review and consent: The customer must be able to review, correct, update, and explicitly confirm all pre-filled fields. Passive acceptance is not enough.
• Reasonable belief in identity: Beyond the data itself, banks must have procedures to reasonably believe the person operating the device and confirming the information is who they claim to be.
• Ongoing risk assessment: The process must be dynamic, taking into account evolving risks related to fraud. This means using modern identity verification methods—such as biometric checks or risk algorithms—especially during remote, digital onboarding.
• Recordkeeping: Compliant documentation of the review, confirmation, and any corrections made by the customer is critical for audit trails.

The role of modern identity verification

Robust identity verification has never been more important. While pre-filling speeds up onboarding, it increases the need for strong processes that confirm the true identity of each applicant. Implementing multi-factor authentication, device intelligence, and behavioral analytics can help organizations strike a balance between minimizing friction and maximizing security.

Implications for the Industry

• For banks: The FDIC’s clarification offers greater flexibility and signals a willingness to support technological innovation. Still, institutions must design their onboarding journeys with both convenience and compliance in mind. Relying solely on pre-filled data without strong identity assurance mechanisms would run afoul of both the rule and its intent.
• For customers: The process is easier and less repetitive, but personal security is not diminished. Customers retain the ability to verify and control their data, reducing data-entry fatigue and potential input errors.

Key takeaways

• The FDIC now recognizes that collecting identifying information “from the customer” can include pre-filled data, as long as the customer reviews and confirms its accuracy.
• Reducing onboarding friction is possible—without undermining security—when strong identity verification practices are in place.
• Balancing seamless experiences with robust fraud prevention is essential for regulatory compliance and customer trust.

Final thoughts

This FDIC update highlights the need for banks to create onboarding experiences that are both seamless and secure. Leveraging pre-populated data—when paired with strong identity verification—can help strike the right balance. As digital account openings accelerate, financial institutions must continue to meet rising customer expectations while staying compliant with evolving regulations.

For compliance teams, the challenge is clear: make life easier for legitimate customers while keeping fraudsters out. This is where trust becomes essential. Veriff supports financial institutions with customizable identity verification solutions designed for different levels of assurance—whether that’s liveness-based selfie verification, full document and identity checks, or database lookups against reliable sources. By building trust into every step of the process, banks can confidently deliver great customer experiences while staying compliant and secure.

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LGPD (Lei Geral de Proteção de Dados) highlights how Brazil’s data protection requirements go beyond regulatory checkboxes—they’re business imperatives that directly impact revenue, customer trust, and operational scalability. For leaders managing high-growth organizations, understanding LGPD compliance has become essential for sustainable expansion in Latin America’s largest market. This guide provides senior decision-makers with the strategic insights needed to navigate LGPD requirements, protect organizational reputation, and build competitive advantages through proactive compliance. Brazil’s General Data Protection Law (LGPD) affects any organization processing personal data in Brazil, making compliance a critical strategic decision for executives targeting growth in this 215-million-person market. The stakes are substantial: non-compliance can trigger fines up to 2% of annual revenues in Brazil, operational disruptions, and lasting reputational damage.

This guide provides senior decision-makers with a few strategic insights needed to navigate LGPD requirements, protect organizational reputation, and build competitive advantages through proactive compliance.

Introduction to LGPD: A business growth enabler

The LGPD transformed the regulatory landscape when enforcement began in August 2021. Unlike viewing compliance as a cost center, forward-thinking executives recognize LGPD as a competitive differentiator and customer trust accelerator.

The law applies extraterritorially, meaning any organization processing personal data collected in Brazil or offering goods or services to individuals located in Brazil—regardless of headquarters location—must comply with its requirements. For growth-oriented companies, this creates both challenges and opportunities in Brazil’s $2.1 trillion economy.

Key principles driving competitive advantage

LGPD’s foundational principles align with modern business best practices, creating opportunities for operational excellence and customer differentiation. Organizations that embed these principles into their corporate strategy often outperform competitors in customer acquisition and retention. 

• Purpose limitation drives operational efficiency by eliminating unnecessary data collection and storage costs. Companies that collect only essential data reduce infrastructure expenses, simplify compliance management, and accelerate decision-making processes.
• Data minimization / Necessity supports lean operations and reduced security risks. Organizations practicing selective data collection face fewer breach exposures, lower storage costs, and streamlined analytics processes that deliver faster business insights.
• Transparency builds customer trust and brand differentiation, with recent data proving its critical importance. This highlights the growing importance of transparency in consumer decisions. Businesses that clearly communicate data practices often achieve higher conversion rates, lower acquisition costs, and stronger loyalty than competitors with unclear policies. As consumers prioritize transparency, companies that embrace open communication gain a market edge.
• Security and accountability requirements drive operational improvements that benefit the entire organization. Robust security frameworks protect not only customer data but also intellectual property, financial information, and strategic business assets.

For information on how similar principles also underpin GDPR, see Seven Key Data Protection Principles of GDPR.

Strategic lawful processing framework

LGPD provides multiple legal bases for data processing, offering executives flexibility to align compliance strategies with business objectives. Understanding these foundations enables strategic decision-making that supports growth while maintaining regulatory adherence.

• Consent-based processing works well for marketing activities and optional services, but requires careful implementation to maintain validity. Consent must be freely given, informed, and specific, with clear withdrawal options. Organizations must balance consent requirements with customer experience, ensuring compliance doesn’t create friction in conversion processes.
• Contract performance covers essential business operations like order fulfillment, payment processing, and customer service. This basis supports core revenue-generating activities without requiring additional customer permissions.
• Legitimate interest provides strategic flexibility for business operations that serve genuine organizational needs while respecting customer privacy. Companies must demonstrate that their interests are not overridden by customer privacy rights through documented balancing assessments.
• Compliance with legal obligations covers mandatory reporting, tax requirements, and regulatory submissions and compliance. This basis ensures organizations can meet regulatory requirements without creating conflicts with privacy rules.

Strategic legal basis selection impacts operational efficiency, customer experience, and long-term scalability. Executive teams should evaluate their processing activities holistically, selecting approaches that support both compliance and business growth.

Organizations that embed LGPD principles into their corporate strategy often outperform competitors in customer acquisition and retention.

Edoardo Iannone Senior Privacy and Product Legal Counsel Veriff

Organizational risk assessment and impact analysis

LGPD applicability extends beyond traditional geographic boundaries, creating compliance obligations for organizations that might not anticipate Brazilian regulatory reach. Executive teams must understand these implications for strategic planning and risk management.

• Digital service providers face comprehensive LGPD obligations regardless of physical presence in Brazil. Companies offering mobile applications, web services, or digital platforms accessible to users located in Brazil must implement full compliance programs.
• E-commerce organizations processing personal data of customers located in Brazil for any purpose—including free services, analytics, or marketing—trigger LGPD requirements. The law covers all personal data processing, not just commercial transactions.
• B2B service providers handling data about individuals in Brazil through their corporate clients also face compliance obligations. This includes software providers, analytics platforms, and professional services firms processing employee or customer data on behalf of Brazilian companies.

Strategic risk assessment should evaluate not just current compliance obligations but also potential future exposures as the business scales and expands service offerings. For high-risk processing, LGPD may require a formal Data Protection Impact Assessment (relatório de impacto à proteção de dados pessoais).

Sector-specific compliance considerations

Different industries face varying LGPD compliance challenges that require tailored strategic approaches. Understanding sector-specific requirements enables more effective resource allocation and risk management.

• Financial services organizations handle highly sensitive data such as financial identifiers and biometrics, requiring enhanced security controls and detailed legal bases mechanisms. These companies often benefit from robust compliance programs that support customer trust and regulatory relationship management across multiple jurisdictions.
• Technology companies processing large data volumes across geographic boundaries need comprehensive data governance frameworks. Effective compliance programs often become competitive advantages, enabling faster international expansion and enterprise customer acquisition.
• Healthcare organizations face strict requirements when processing health data, which qualify as sensitive personal data under the LGPD. Processing is typically limited to explicit consent or other narrow legal bases, requiring heightened safeguards. Companies that proactively address these requirements often discover operational improvements that enhance patient care and reduce liability exposure.
• E-commerce platforms must balance tailored marketing capabilities with privacy requirements. Organizations that excel at this balance often achieve better customer experiences and higher lifetime value compared to competitors.

Strategic employee data protection

Employee data protection under LGPD requires a careful balance between legitimate business needs and worker privacy rights. Processing must rely on valid legal bases such as compliance with labor obligations, contract performance, or legitimate interests, with stricter rules applying to sensitive data like health or biometric information. Organizations that handle this balance effectively often achieve better employee engagement and reduced legal exposure.

Strategic employee data protection programs align with broader human resources objectives, supporting talent retention and organizational reputation.

Technology infrastructure and governance

Successful LGPD compliance requires a robust technology infrastructure that scales with business growth while maintaining security and privacy controls. Investment in compliance technology often delivers broader operational benefits.

• Data governance frameworks establish clear accountability and decision-making processes for privacy management. Effective frameworks often improve data quality, reduce operational inefficiencies, and support better business intelligence.
• Automated compliance monitoring enables real-time risk assessment and rapid response to potential issues. Organizations with sophisticated monitoring mitigate the risk of compliance violations and achieve better operational visibility.
• Security control implementation protects not just personal data but all organizational information assets, including intellectual property, financial data, and strategic information. Comprehensive security programs often reduce insurance costs, improve customer confidence, and support enterprise sales processes.
• Incident response capabilities ensure rapid, effective responses to events that may affect the privacy rights of individuals. Well-prepared organizations can minimize disruptions and business impact, as well as maintain stakeholder trust also during security incidents.

Financial and operational risk management

LGPD enforcement carries significant financial and operational consequences that require strategic risk management approaches. Understanding potential impacts enables better resource allocation and contingency planning.

• Financial penalty exposure can reach 2% of annual revenue in Brazil – up to BRL 50 million per violation – for serious violations, making compliance a critical financial risk management priority. Organizations should evaluate potential penalty exposure against compliance investment requirements.
• Operational disruption risks include warnings, blocking or deletion of personal data, suspension of processing activities, processing prohibitions, and mandatory system changes that could impact business operations. Strategic compliance planning should include contingency measures for various enforcement scenarios.
• Reputational risk management requires proactive compliance communication and crisis response capabilities. Companies that invest in reputation management often maintain customer confidence and competitive positioning during regulatory challenges.
• Insurance and liability considerations should include privacy-specific coverage evaluation and risk transfer strategies. Comprehensive risk management often includes both compliance measures and financial protection mechanisms.

Strategic implementation roadmap

Successful LGPD compliance requires a structured implementation that aligns with business priorities and resource constraints. Strategic planning should balance immediate compliance needs with long-term business objectives while ensuring statutory obligations.

Phase 1: Foundation Building includes data mapping, legal basis evaluation, and essential policy development. This phase typically delivers quick compliance improvements and operational visibility.

Phase 2: Operational Integration involves process refinement, technology implementation, and staff training. This phase often generates operational efficiencies and customer experience improvements.

Phase 3: Optimization and Innovation includes advanced analytics, predictive compliance monitoring, and competitive differentiation. This phase typically delivers the highest business value and strategic advantages.

Implementation timelines should consider business cycles, resource availability, and competitive factors. Strategic sequencing often enables faster results and better resource utilization.

Building sustainable competitive advantage

Organizations that view LGPD compliance strategically often discover opportunities for sustainable competitive advantages that support long-term business growth. Effective compliance programs become business assets rather than regulatory burdens.

• Customer trust leadership through superior privacy practices often translates into market share gains, premium pricing opportunities, and reduced customer acquisition costs. Companies that invest in trust-building and transparent communication of data practices typically outperform competitors in customer lifetime value.
• Operational excellence achieved through compliance-driven process improvements often reduces costs, improves efficiency, and enables faster innovation. Organizations frequently discover that privacy-focused operations deliver broader business benefits.
• Market expansion capabilities enabled by robust compliance frameworks often support faster international growth and enterprise customer acquisition. Comprehensive privacy programs typically reduce expansion costs and timeline requirements.

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Veriff’s support for customer’s compliance 

As a data processor, Veriff is committed to empowering our customers, the data controllers, in achieving compliance with LGPD principles. Here are some examples of key elements to understand about personal data processing and best practices followed by Veriff: 

• Privacy Notice: Veriff has published an informative Privacy Notice describing how Veriff handles personal data in the context of the service and to assist its customers in their transparency efforts. Please note, however, that Veriff’s Privacy Notice does not replace the controller’s obligation to publish their own transparency documentation to individuals as may be required under applicable laws. 
• Fixed and limited data retention: The term for holding personal data collected for service provision on behalf of customers is fixed in customer agreements and internal policies. In certain instances (e.g., as necessary for protecting against legal claims or for service development initiatives), Veriff may retain the personal data for its own purposes for a pre-determined period. It is never kept indefinitely.
• Robust technical and organizational measures: Veriff applies encryption to data at rest and in transit. Further, our service is certified under ISO/IEC 27001:2022, SOC 2 Type II, and Cyber Essentials, ensuring the highest standards of data security. Learn more about our security practices from the Security and Compliance page and from Veriff’s Trust Center. 
• Privacy assessments and team: Our Product Legal and Privacy team collaborates with our data protection officer to perform data protection impact assessments, proactively identifying and addressing risks in our products and services. 
• Data Processing Agreement (DPA): Veriff’s DPA expressly incorporates provisions to support compliance with applicable data protection laws, including the Brazilian LGPD, by clearly defining the parties’ roles, responsibilities, and safeguards for processing personal data.

In conclusion, by following these key LGPD principles, businesses can protect personal data, meet legal requirements, and build trust in customer relationships. In today’s privacy-conscious landscape, adhering to these principles is not just a legal obligation but a key business strategy that mitigates risks, fosters trust, and enhances reputation.

Please note that Veriff does not provide legal advice. This article is provided for informational purposes only. You should always discuss your privacy and data protection operations or issues with a qualified legal counsel or privacy specialists.

The post Understanding Brazil LGPD compliance for businesses: A strategic guide for decision-makers appeared first on Veriff.

The trade-off: invest a little time, earn a lot of trust

Security is now a selling point. In Veriff’s 2025 Identity Fraud Index (survey of 1,000 consumers across North America and Europe), 3 in 4 people say they look at a company’s fraud-prevention track record before signing up. That awareness is changing behavior:

• 64% are willing to complete a slightly longer sign-up (ID document + selfie biometrics) in exchange for stronger data protection.
  
• 52% are comfortable using official IDs and face biometrics to prove who they are online.
  

In other words, a bit of initial friction is no longer a deal-breaker—it’s a trust signal.

Biometrics are winning the confidence game

When asked which method feels most secure for creating an account, consumers clearly favor modern, identity-bound controls:

• Biometrics: 39%
  
• One-Time Passwords (OTPs): 21%
  
• Passwords: 14%
  

Passwords are easily stolen and OTPs can be intercepted. Biometrics anchor access to a unique person—so they’re increasingly viewed as the gold standard for verification.

Why this shift is happening now

Veriff’s 2025 Identity Fraud Report shows the stakes are rising:

• 5% of all verification attempts in 2024 were fraudulent, and overall online fraud rose 21% year-over-year.
  
• Impersonation remains the dominant tactic, responsible for >82% of detected fraud attempts.
  
• Adversary-in-the-middle (AitM) scams—often coercing real users or intercepting sessions—grew 46% year-over-year.

As attacks expand and evolve (emulator, injection, and deepfake-assisted fraud), users intuitively prefer defenses that are harder to fake—and businesses are responding with multi-layered controls.

What “good friction” looks like

Trust-forward onboarding combines speed with rigor:

• Document intelligence backed by a specimen database of ~12,000 government IDs
  
• Biometric checks (including liveness) to ensure a real, present person
  
• Device, network, and behavior signals to catch manipulation at the edges
  
• Network effects across industries to spot emerging patterns in near-real time
  

The bottom line: Consumers will spend a few extra seconds if it clearly protects their accounts. Thoughtful verification isn’t just tolerated—it’s expected of trustworthy platforms.

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Biometric adoption across industries

This consumer trend is mirrored by a growing number of companies integrating biometric solutions to secure their platforms and build user trust. From online gaming to complex financial trading, the applications are diverse and effective.

Securing online communities

Many digital platforms are using biometrics to create safer spaces for their users. By combining document verification, facial biometrics, and liveness detection, these systems help ensure that every user is who they claim to be. This not only reduces fraud but also fosters trust and inclusivity, allowing communities to thrive with confidence.

Fighting fraud in Web3 and crypto

The decentralized world of Web3 faces unique challenges, particularly from “Sybil attacks,” where a single entity creates numerous fake identities to manipulate a network. To combat this, crypto network Humanode has integrated its BotBasher technology into Mintlayer’s Discord community. This system uses biometric verification to link each Discord account to a real person, preventing users from creating duplicate accounts and destabilizing the ecosystem. Similarly, companies like Coti and SelfKey DAO are using biometrics to enable secure decentralized identity (DID) and Know Your Customer (KYC) processes.

Streamlining onboarding in fintech

In the competitive financial services industry, fast and frictionless onboarding is essential — but it can’t come at the expense of security. Many fintech providers are turning to biometric verification to automate identity checks, boost document approval rates, and reduce manual reviews. This approach not only improves the customer experience but also helps prevent fraud and directly supports revenue growth by allowing legitimate users to start transacting sooner.

Building trust in vacation rentals

This trend is especially evident in industries like vacation rentals, where anonymity and online transactions can invite significant risks for both renters and hosts. Platforms face challenges ranging from fake listings and account takeovers to unauthorized parties and criminal activity. Biometrics have emerged as a powerful solution, enabling platforms to quickly confirm identities, verify documentation authenticity, and even screen for past criminal activity — all without relying on easily compromised passwords or time-consuming manual checks. This level of security helps maintain user trust and encourages continued platform adoption.

What this means for the future

The growing willingness to accept more rigorous verification for better security signals a major shift for both businesses and consumers. For organizations, investing in robust identity verification is not just about compliance, it’s a strategic move that builds trust and creates a competitive advantage. Consumers are increasingly seeking platforms that go the extra mile to protect their identity, rewarding those companies with loyalty and continued engagement.

In a digital world where trust is the ultimate currency, proving your identity online should be as intuitive and secure as a handshake. Biometric verification is that handshake. It goes beyond passwords and codes to create a secure foundation for online relationships, allowing businesses and users to connect with confidence and combatting fraud at its source.

– Kaarel Kotkas Founder, CEO of Veriff

The benefits of biometric verification extend beyond fraud prevention. Unlike traditional methods, biometrics leverage unique physical attributes that can’t be lost or stolen, enable seamless onboarding, and support liveness detection to guard against deepfakes and other modern threats. This not only enhances security but also simplifies the user experience—a win-win that drives greater acceptance across travel, finance, and other high-stakes sectors.

However, as highlighted in recent industry analysis, the rapid advancement of biometric technology often outpaces both policy development and practical implementation. While biometric accuracy continues to improve—through innovations in fingerprint matching, facial recognition, and contactless solutions—there remain challenges in regulatory alignment, digital ID rollouts, and public acceptance. For example, government-led digital ID programs in various regions have faced setbacks due to budgetary limits or public concern over privacy and potential overreach.

These gaps between technological capability and policy readiness can sometimes spark public pushback or invite scrutiny regarding data protection and civil liberties. At the same time, demand for more flexible, scalable digital ID solutions is growing, evidenced by initiatives leveraging mobile driver’s licenses and decentralized systems.

For consumers, this means that while biometric adoption offers greater security and convenience, it also brings new questions about data usage and regulation. Being informed about how your biometric data is collected, stored, and used is vital in choosing whom to trust online. In sectors like vacation rentals, where trust is the cornerstone of the entire platform ecosystem, advanced verification techniques not only prevent fraud but foster safer, more reliable experiences for all parties.

Ultimately, while the movement toward biometric verification points us toward a safer digital future, real progress will depend on thoughtful policy, transparent practices, and ongoing education. By embracing both technological and regulatory innovation, and by prioritizing trust and security in user experiences, we can build digital ecosystems where convenience and privacy go hand in hand.

The post Security over speed: Why users embrace biometric ID appeared first on Veriff.

Last-mile delivery has become one of the most pressing challenges in modern logistics. For retailers, especially those dealing with big and bulky goods, the final stretch from distribution hub to customer doorstep is not only the most complex part of the supply chain, but also the most expensive. According to Bringg’s 2025 State of Last-Mile Report, 77% of retailers say the last mile is the most challenging step in the supply chain, accounting for 30–40% of total transportation costs. At the same time, consumer expectations are unforgiving: 65% of shoppers say they’ll abandon a retailer after just two or three late deliveries, and 81% will walk away after repeated incorrect orders. In this high-stakes environment, perfecting the last mile isn’t just a matter of efficiency; it’s a make-or-break factor for customer trust, loyalty, and long-term business growth.

The five biggest last-mile delivery challenges

Last-mile delivery has become one of the most critical—and costly—links in the supply chain. As customer expectations for speed and transparency rise, retailers in the UK and the U.S. are grappling with mounting operational pressures. A 2024 survey of retail and logistics professionals revealed that challenges such as managing multiple carriers, keeping costs under control, maintaining visibility, navigating complex operations, and retaining drivers remain top concerns. Below, we break down the five biggest hurdles shaping last-mile delivery today and explore why overcoming them is vital for sustainable growth and customer satisfaction.

1. Working with multiple carriers
   In 2024, nearly four in ten retail and logistics professionals in the UK and the U.S. cited managing multiple carriers as their top challenge. Juggling different service providers leads to inconsistent performance, fragmented visibility, and higher operational complexity. Without a unified system, retailers struggle to deliver a seamless experience to customers.
   
   
2. Cost management and profitability
   Last-mile delivery often accounts for more than 50% of total shipping expenses. Issues such as inefficient routes, failed drop-offs, fuel usage, and labor costs all play a role in driving up these costs. Maintaining profitability in delivery operations is another significant challenge; 37% of industry professionals recognize cost management as a major obstacle. Increasing fuel prices, variable labor expenses, and unoptimized routes continue to strain already tight profit margins. Businesses must find a way to meet competitive delivery expectations while keeping costs under control.
   

3. Delivery and customer support visibility
   Customers expect full transparency—real-time tracking, proactive communication, and swift problem resolution. Yet 31% of respondents reported visibility gaps in delivery and support. These blind spots frustrate customers and erode trust, while also making it harder for businesses to proactively manage exceptions.
   
   
4. Complex operations and compliance
   From coordinating fleets to navigating regulations, 30% of professionals noted the sheer complexity of last-mile delivery as a top concern. Expanding into new regions magnifies this issue, especially for age-restricted goods like alcohol or pharmaceuticals, where regulatory compliance failures can trigger fines, reputational damage, or even revoked licenses.
   
   
5. Driver retention and identity verification
   Behind the logistics, people power matters. Driver retention remains a concern for 18% of professionals, and the challenge is to verify both drivers and recipients. Traditional ID checks are slow and error-prone, but the risks of getting it wrong—such as fraud or underage deliveries—are immense. Investing in scalable identity verification technology is becoming essential to keeping last-mile delivery secure and compliant.

Smart solutions that actually work

Route optimization and AI-powered planning

AI-powered routing software is revolutionizing delivery operations by optimizing routes based on traffic patterns, delivery time windows, vehicle capacity, and driver locations. As retailers increase their investment in AI-driven technologies for orchestration, automation, and real-time operations in 2025, these systems have become essential for maintaining efficiency and staying competitive. By dynamically planning the most efficient routes, automating driver dispatch to match the right driver with the right job, and reducing manual planning, fuel consumption, and staffing needs, AI and machine learning are streamlining delivery processes and driving significant operational improvements.

Real-time tracking and customer communication

Real-time visibility tools (invested in by 72% of retailers) serve dual purposes: enhancing operational agility and making the customer part of the process. Providing customers with real-time tracking and notifications is essential. This not only meets their expectations for transparency but also reduces “where’s my order?” inquiries and can help prevent failed deliveries by alerting customers to a driver’s arrival. Keeping customers informed during disruptions builds trust and reduces frustration.

Strategic network design

A high-performing last-mile strategy directly impacts conversion, loyalty, and lifetime customer value for 75% of retailers. Many brands utilize 3PLs regionally to enable same‑day delivery—about 48% report success there, but managing these outsourced networks effectively demands strong orchestration and visibility systems. Businesses can reduce delivery distances, time, and costs by locating warehouses and fulfillment centers closer to their customers. This model, often called “micro-fulfillment,” allows for faster local deliveries.

Alternative delivery models

To reduce costs and improve flexibility, companies are adopting innovative delivery models that cater to customer convenience and environmental sustainability. Parcel lockers and pickup points allow customers to retrieve packages at their convenience, minimizing failed deliveries and reducing the need for multiple delivery attempts. Crowdsourced and gig economy drivers provide on-demand capacity and greater flexibility, particularly during peak seasons. Additionally, sustainable fleets, including electric or hybrid vehicles, bicycles, and pedestrian couriers, are being utilized in urban areas to lower environmental impact and navigate traffic more efficiently. Together, these approaches transform the logistics landscape.

Turn last-mile risks into customer confidence

Last-mile delivery: Identity Verification is your secret weapon

Struggling with courier fraud, failed drop-offs, or age-restricted deliveries? Veriff helps last-mile operators secure every delivery, keep customers happy, and stay compliant.

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How Veriff solves last-mile problems

This is where comprehensive identity verification becomes a game-changer. Modern verification solutions address How Veriff solves last-mile challenges 

Veriff’s comprehensive identity verification solutions are designed to address the unique challenges of last-mile delivery, ensuring seamless operations, regulatory compliance, and enhanced safety for all stakeholders. By combining advanced technology with customizable verification options, Veriff empowers businesses to deliver securely and efficiently.

Preventing courier-side fraud

Fraud committed by couriers can disrupt operations and damage trust. Veriff’s solutions ensure that only authorized couriers are completing deliveries:

• Selfie Verification & Biometric Authentication: Confirms the courier’s identity in real time, ensuring the person completing the delivery matches the verified account holder.
• Device Intelligence: Detects anomalies such as account sharing or unauthorized device usage by analyzing device fingerprinting and historical behavior.
• Continuous Monitoring: Periodic biometric or document-based check-ins ensure that the verified courier remains the active account user, reducing risks of impersonation or account misuse.

Preventing buyer/receiver-side fraud

Fraudsters on the buyer/receiver side exploit vulnerabilities in the delivery process. Veriff’s solutions help businesses mitigate these risks:

• Identity Theft & Account Takeover (ATO) Fraud: Fraudsters often use stolen credentials to place fraudulent orders. Veriff’s device intelligence technology flags risky devices by analyzing login patterns, such as first-time logins from unknown devices or multiple accounts accessed from the same device.
• Synthetic Identity Fraud: Fraudsters create fake identities using a mix of real and fabricated data. Veriff’s document-based verification and device intelligence detect fraudulent applications linked to the same device, ensuring only legitimate users gain access to platforms.
• Document-Based Receiver Verification: Ensures that deliveries are handed over to the correct individual, reducing risks of unauthorized receipt or false claims.

Customizable document-based verification

Veriff offers highly customizable document-based verification to suit diverse use cases across industries. Whether verifying couriers, customers, or platform earners, businesses can tailor the process to balance security and user experience, minimizing friction while maintaining trust.

Age Verification for restricted goods

Age verification is critical for platforms dealing with age-restricted products like alcohol, tobacco, or certain pharmaceuticals. Veriff’s age validation technology automatically extracts the date of birth from government-issued IDs and compares it against predefined age thresholds. This ensures compliance with age-gating regulations, protecting minors and safeguarding businesses from legal liabilities. For regions like the US, Veriff supports doorstep document capture to meet local compliance requirements.

Courier safety

Delivering restricted goods can pose physical risks to couriers, especially when dealing with intoxicated customers. Veriff supports businesses in implementing safety protocols, such as escalation procedures and training for high-risk scenarios, to protect couriers and ensure safe deliveries.

Continuous monitoring & Re-verification

To maintain trust and security, Veriff enables ongoing monitoring and periodic re-verification of couriers and customers. This includes biometric or document-based check-ins to ensure that the verified individual remains the active account user, reducing risks of fraud or account misuse.

Global scale and local compliance

Operating in 230+ countries and territories, Veriff supports documents in 48+ languages and connects to local government databases for real-time verification. This ensures compliance with regional regulations while providing a seamless experience for global businesses.

Key differentiators

• Biometric Database Integration: Veriff integrates with national biometric registries like Brazil’s biometric database for enhanced identity verification.
• Background & Criminal Checks: Comprehensive screening for service partners, including AML/PEP checks, to assess risk and ensure compliance.

Why Veriff?

Veriff’s solutions are designed to adapt to the specific needs of last-mile delivery, offering a balance of security, compliance, and user experience. By clearly addressing both courier-side fraud and buyer/receiver-side fraud, Veriff provides the tools businesses need to succeed in a competitive and regulated environment.

A real-world example of identity verification in action

Consider Starship Technologies, a global leader in autonomous last-mile delivery. With thousands of self-driving robots making deliveries across university campuses and city neighborhoods, the company faced a critical challenge: ensuring that only the right customers could receive age-restricted goods like alcohol. Partnering with Veriff, Starship integrated real-time identity and age verification directly into its delivery process. Customers can now verify their age through a quick smartphone check, while Starship’s fleet continues operating without delays. This seamless integration not only keeps Starship compliant with local regulations but also strengthens customer trust by guaranteeing that every delivery ends up in the right hands. It’s a clear demonstration of how identity verification transforms last-mile logistics from a compliance risk into a competitive advantage.

“Partnering with Veriff allows Starship to autonomously deliver age-restricted items in the UK and beyond as we continue to take on new markets and stores at a rapid pace,” said Ryan Tuohy, Senior Vice President of Business Development and Sales at Starship Technologies. “We are excited to work with Veriff in providing the highest quality Identity Verification solutions for our users to ensure their safety and peace of mind on our trusted platform.”

Building your last-mile strategy

Successful last-mile delivery requires a comprehensive approach:

1. Invest in route optimization technology that adapts to real-world conditions
2. Implement robust identity verification for drivers and customers
3. Design customer communication systems that provide transparency and flexibility
4. Plan your network strategically to minimize delivery distances
5. Prepare for compliance requirements in all markets you serve

The companies that excel in last-mile delivery don’t just solve logistics problems—they solve identity and compliance problems too.

The future of last-mile delivery

Last-mile delivery is set to grow increasingly complex as e-commerce expands and regulations evolve. Companies that invest in robust, forward-thinking solutions today will lead the market tomorrow.

Identity verification isn’t just a compliance requirement; it’s your secret weapon. It drives faster expansion, minimizes operational risks, and fosters customer trust—giving you a decisive edge in a competitive landscape.

Ready to revolutionize your last-mile delivery operations? The key lies in knowing exactly who you’re serving and who’s serving them. In a world where identity is everything, the companies that master verification will emerge as the ultimate winners.

The post Last-mile delivery: Why Identity Verification is your secret weapon appeared first on Veriff.

Online identity fraud has increased by 21% year-over-year, with one in 20 verification attempts now deemed fraudulent. It’s also hitting closer to home—over the past year, more than one-third of U.S. consumers experienced non-refundable financial losses due to fraud. These insights come from Veriff’s annual report, “The Future of Finance.” Using data from Veriff’s Identity Fraud Report, along with input from fraud professionals (via the U.S. Fraud Industry Pulse Survey) and consumers (via the Fraud Index), the report highlights the current state of fraud and suggests future trends.

There’s a clear need for robust security. Biometric authentication tools rely on a person’s unique physical characteristics, making them an effective way to combat the growing problem of account takeover fraud.

Account takeover fraud (ATO) is on the rise, with fraudsters using increasingly sophisticated methods to target both individuals and businesses. This occurs when cybercriminals gain control of online accounts using stolen usernames and passwords. Meanwhile, multi-accounting—when people create multiple accounts to exploit promotions or bonuses—is also on the rise. According to Veriff Identity Fraud Report, in 2024, account takeover cases increased by 13% compared to 2023, while multi-accounting saw a 10% year-on-year jump.

These rising threats are pushing companies across industries to reevaluate their fraud prevention strategies and invest in more advanced, integrated solutions.

One company that experienced the need for a stronger, more holistic fraud prevention solution was Juancho Te Presta, a digital lending company in Colombia. As they scaled their operations, it became clear that their existing verification provider couldn’t keep up with their evolving fraud prevention and compliance needs. In November 2022, they turned to Veriff for a comprehensive identity verification solution. Their goals were clear: solidify fraud controls with biometric checks, ensure document validity, protect customer data, and meet regulatory standards.

As founder and CEO Juan Esteban Saldarriaga explained, “Previously, we were working with a different provider in order to help with our verification processes. But as our business grew, we realised we needed to be able to lean on a company that could offer an all-in-one solution.” With Veriff’s biometric authentication, face matching, fraud alerts, and secure document verification, Juancho Te Presta was able to bolster its defenses against fraud, helping it continue serving underbanked communities—including women and gig workers—with confidence.

Their story reflects a growing trend across industries: as fraud grows more complex, businesses must prioritize sophisticated, integrated identity verification solutions that go beyond legacy systems.

“Biometric authentication, which helps us to automatically check if a new user is already on our system under another account, is one of the most powerful Veriff tools that we use.”

Juan Esteban Saldarriaga Founder and CEO of Juancho Te Prest Juancho Te Presta

Biometric benefits

There are many types of biometric analysis—such as fingerprint scanning, gait recognition, or iris detection—but facial biometrics have emerged as the most practical and scalable solution for online services.

Why? Facial biometrics can be captured easily using a selfie on a mobile device or computer—no need for specialized equipment. Once captured, the image is compared with a stored biometric template or government-issued ID to confirm the user’s identity.

This simplicity is matched by speed: Veriff’s facial biometric authentication verifies identity in just 1 second.

Facial biometrics also offer stronger protection against fraud than passwords, passcodes, or device-based tokens. Passwords can be guessed or stolen, one-time codes intercepted, and devices misplaced. But facial biometrics rely on unique, hard-to-replicate features, with built-in liveness detection to ensure a real human is behind the screen.

And beyond security, the user experience is significantly improved: no more forgotten passwords or cumbersome recovery flows. For businesses, this translates to fewer support requests, lower operational costs, and happier, returning users.

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Geo Jolly, Lead Product Manager at Veriff, explores how AI and facial biometrics authenticate users and combat fraud, including account takeover fraud.

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Security, convenience, and speed

Organizations need to securely authenticate users without disrupting their experience. This is especially important during critical steps such as account access, high-risk activities, or account recovery. However, at the same time, today’s businesses are also facing specific pain points:

Today’s businesses are also battling specific pain points:

• Account takeover attacks that compromise trust and lead to financial losses
• Outdated authentication methods that are no longer sufficient to deter modern fraudsters
• Cumbersome sign-in processes that frustrate users and reduce engagement

With facial biometrics, you can offer secure authentication combined with user-centered authentication and a streamlined experience. Access seamless identity assurance with customizable, scalable, and adaptive technology for your needs.

For companies facing sophisticated online fraud, instantly verifying users securely and conveniently while stopping fraudsters is ultimately a win-win for platforms and users.

And that is why Veriff is expanding its product offering with a new-look Biometric Authentication solution. With improved user experience, accuracy, and security, Veriff’s solution streamlines authentication while tackling key issues like preventing unauthorized access, eliminating outdated methods, and simplifying secure access for users.

The updates come as Veriff continues to see strong adoption of its identity verification (IDV) and biometric authentication solutions to fight increasing online fraud.

“User authentication can be a cumbersome process, with some fintech customers completing an average of five different authentication sessions, which introduces friction and negatively impacts the experience,” says Hubert Behaghel, Veriff CTO. “We’ve augmented our Biometric Authentication solution to make it more efficient, user-centric and secure. Our solution adapts to individual user behaviors; therefore, it ensures authentication for the users themselves rather than just a session. This level of biometric authentication is one step forward on our journey to one reusable digital identity.”

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The post How Veriff’s Biometric Authentication solution is leading the fight against online fraud appeared first on Veriff.

The Veriff Fraud Index is a survey of end-users, assessing their experiences with online fraud and their interest in fraud-prevention measures. Veriff’s report examines fraud prevention and security by surveying 1,000 consumers aged 16+ in the US and the UK, analyzing their experiences and challenges in online spaces. 

In this blog, we explore important findings from the survey that could prove advantageous for enhancing children’s safety in the online gaming industry. 

Tackling key challenges for online gaming platforms:

Combating fraud and enhancing security

Fraud prevention remains a pressing challenge in gaming. With in-game scams, phishing attacks, and other forms of online fraud, platforms need robust security solutions. AI-powered fraud detection can monitor and block suspicious activities in real-time, while behavioral biometrics ensure user authenticity, creating a more secure gaming experience and reducing the likelihood of fraud. The Veriff Fraud Index highlights that nearly 29.45% of 25-34-year-olds attribute responsibility for online safety to biometric and identity verification providers, indicating a growing expectation for platforms to leverage these technologies. Furthermore, 75% of respondents aged 16 to 44 expressed comfort with biometric authentication, such as facial recognition, to protect children from accessing non-age-appropriate content. This strong public support underscores the need for gaming platforms to adopt robust verification solutions.

Are parents accountable for their children’s online safety? 

Veriff´s survey suggests two-thirds of respondents believe so. However, there’s more to consider. A notable 38.46% of respondents also hold the website, platform, or app responsible. This underscores a crucial theme: online businesses must prioritize user protection, especially for young users. Identity verification (IDV) plays a vital role here, like preventing access to age-inappropriate content.

The survey results were consistent across both countries, with more US respondents (70.46%) attributing responsibility to parents or guardians compared to those in the UK (61.6%).

Interestingly, the perceived responsibility of biometrics or IDV providers varies by age group. Overall, 13.49% believe these providers are responsible. Older participants are less inclined to see it this way, viewing it as more of a parental and governmental responsibility. However, 29.45% of 25-34 year-olds think these providers have a role. 

This shared responsibility between parents, platforms, governments, and technology providers underscores the importance of biometric authentication and AI-driven solutions as vital components in creating a safer digital environment for children. Gaming platforms, in particular, must prioritize adopting these technologies to mitigate fraud risks and protect young users from accessing inappropriate content.

Discover More About Fraud Trends!

Discover key trends and data-driven insights on fraud prevention, online safety, and identity verification. Learn how businesses can protect users and ensure secure online experiences.

Explore the fraud Index part 2 Now

Adapting to evolving threats

With cyber threats becoming increasingly sophisticated, gaming platforms must remain adaptable. AI-driven security solutions, biometric authentication, and regular system updates can help anticipate and mitigate new risks like deepfakes and identity theft schemes. A proactive approach to emerging threats enhances brand reputation and ensures user safety. The Veriff Fraud Index highlights that respondents are open to advanced authentication technologies, with a significant portion comfortable using facial recognition to prevent children from accessing inappropriate content.

Investing in advanced security solutions can seem costly upfront, but it pays off by minimizing the financial and reputational damage caused by security breaches. Streamlined onboarding through biometric age verification not only ensures compliance, but also boosts operational efficiency, reducing friction in the user experience. The Veriff Fraud Index part 2 reveals that a strong majority of users are comfortable using biometric technologies, especially facial recognition, to safeguard children from non-age-appropriate content, as shown in the “Comfortable (Net)” category in the survey. While there is some hesitation, with a portion of respondents expressing discomfort, the trend points toward growing acceptance of these technologies.

In conclusion, by integrating biometric authentication and AI-driven monitoring systems, gaming platforms can not only enhance security and compliance but also improve user experience. This fosters trust and loyalty among users, while navigating the challenges posed by fraud and evolving regulatory requirements.

Actionable strategies for gaming platforms:

1. Utilize AI and biometric technologies

Implement AI-driven monitoring tools that detect suspicious activity and prevent fraudulent interactions. Biometric age verification can further ensure that only authorized users access games, enhancing safety and security.

2. Offer comprehensive parental controls

Provide parents with intuitive tools to manage their child’s gaming experience, including content filters, screen time limits, and privacy settings. This empowers parents to play a more active role in their child’s safety while fostering trust in the platform.

3. Promote digital literacy

Collaborate with schools and community organizations to educate children and parents on online safety, fraud prevention, and best practices for secure gaming interactions. Increased awareness reduces the risks of falling victim to scams or harmful content.

4. Prioritize content moderation

Employ a mix of automated and human-driven content moderation to swiftly detect and remove harmful or inappropriate content. Verified accounts for minors and safer communication channels can further enhance the user experience.

How Veriff can help

Veriff offers industry-leading identity verification solutions tailored to the unique challenges of the online gaming industry.

Kaarel Kotkas, CEO and founder of Veriff, emphasizes the importance of AI-powered fraud detection in monitoring and blocking suspicious activities in real-time. There is a growing need for robust age verification systems in digital spaces, also in sectors like online gaming, to ensure users access only age-appropriate content, thereby protecting younger audiences. These age verification and estimation technologies help protect children from adults posing as minors to access online communities meant for young users. Behavioral biometrics, like Veriff’s age estimation tool, can enhance user authenticity, providing a more secure gaming experience and lowering the risk of fraud:

Gaming platforms can more efficiently onboard new players if they can seamlessly determine which age group to put them in and, thus, which restrictions should be in place.

With Veriff’s comprehensive solutions, online gaming platforms can foster trust, enhance user safety, and stay ahead of industry challenges—all while creating a safer digital world for young gamers:

Ensure regulatory compliance: Our biometric age verification solutions help platforms comply with stringent child protection laws and regulations, building user trust and enhancing security.

Combat fraud with advanced AI solutions: Veriff’s AI-powered fraud detection systems monitor user interactions in real time, identifying and preventing fraudulent activities such as account takeovers, phishing scams, and in-game fraud.

Enhance user safety and experience: Veriff provides robust verification tools, including behavioral biometrics and advanced identity checks, to create a safer, more engaging environment for young gamers.

Adapt to emerging threats: Our solutions evolve alongside new threats, using the latest technologies to protect platforms and users from deepfakes, identity theft, and other emerging risks.

Streamline onboarding processes: Veriff’s seamless verification solutions make onboarding easier and faster, while maintaining the highest standards of security and compliance.

Gaming platforms can more efficiently onboard new players if they can seamlessly determine which age group to put them in and, thus, which restrictions should be in place.

Kaarel Kotkas CEO and founder Veriff

The post Safeguarding children in the online gaming world: Trends and data insights for 2025 appeared first on Veriff.