Transparency is extremely important for customers and employees alike. Companies who are transparent with their customers tend to receive a better reputation and long lasting customers. If a company were to slip up and make a mistake, it would be better to open up to the public and admit your wrongdoing instead of covering it up and trying to put it to rest before it becomes a more significant issue. Customers will appreciate the time and effort set forth in owning up to mistakes and being truthful.
Be Upfront and Truthful.
This tactic goes well with being transparent to your customer base. Whatever services you provide or sell, ensure that you are honest about the price and procedure of the product. Discovering hidden fees in any transaction with customers can lead to an unhappy customer and damage your reputation. You want to strive to be upfront with your customers to create lasting relationships with them.
Care About Their Input
If you have a disgruntled customer, listen to what they have to say. Many times customers want to be heard and know that their concerns are being taken into account. Being able to empathize with people is a valuable trait in dissatisfied customer service interactions. In the case of an upset customer, it is just as important to listen to them as it is to have an open dialogue with them. React to what they are saying promptly and communicate with them that their concerns have not been thrown to the wayside. Communicate with your customer that you are working on making the experience of doing business with you more efficient and pleasant for the future.
Open to Change
Changes are inevitable in any growing business. If there are any changes in the near future be sure to communicate that with your customers. Unexpected changes can lead customers to question your reliability. Losing trust in customers could cause them to renounce your brand entirely. If aspects of your business change that directly affect a customer then inform them of those changes. Price changes and location changes are two prime examples of variables that have considerable weight in how you do business with your customers.
Most Importantly: Communication
Overall the best way to be transparent with your customers is to communicate with them. Every piece of information that you consider relatable to customers should be communicated to them. Never let a substantial update or change fly under the radar when communicating with customers. Long lasting customers and potential customers alike will appreciate the openness and communication methods and consider your business for future purchases.
